2024: A Year of Growth, Innovation & Challenges for Equeco
A reflection on the milestones, challenges, and achievements that shaped the year for Equeco, our customers and the industry
Fale com nossa equipeAs we close out 2024, we reflect on the milestones, challenges, and achievements that shaped the year for Equeco and our valued customers. This year has been one of steady growth, groundbreaking innovation, and navigating the ever-evolving landscape of digital marketing.
2024 was a landmark year for innovation at Equeco, with several key features launched to enhance user experience and performance.
We’ve expanded our reporting capabilities to include Meta Ads and Microsoft Ads in the Equeco dashboard. This integration enables customers to manage and analyze campaigns across multiple platforms seamlessly, providing a holistic view of their marketing performance.
This year, we introduced Equeco Insights, a revolutionary tool designed to bring greater transparency to the optimizations happening within your accounts, and their KPIs. Learn more about this powerful tool here.
Equeco custom metrics enable advertisers to report any data into the Equeco Dashboard. Want to report subscription signups from your CRM? Number of products in your catalog? Equeco can pull it directly from any Google Sheet to report it alongside your performance data. Then, add extra context to your metrics with Equeco Comments.
Typos and misspellings in keywords can be costly and inefficient. To limit this, we launched an automated exclusion feature that ensures your campaigns stay focused on high-quality, relevant traffic. This small yet impactful improvement is already saving our customers money and limiting clutter in their accounts.
2024 was also the year of Google’s Consent Mode v2, a major update that brought enhanced privacy for EU users but also presented significant tracking challenges for our customers. Our team worked tirelessly to support businesses in adapting to these changes, ensuring their campaigns remained effective despite the shifting regulatory environment. For a detailed guide on Consent Mode v2, visit our support page.
The digital marketing industry continues to face unpredictability, with Google’s decisions often steering the course. From changes in broad match behavior to evolving ad policies, these shifts have required agility and innovation from marketers. Our blog post, "The Problem with Google Ads Broad Match No One Is Talking About," explores one of the key challenges our customers navigated this year.
As we move into 2025, we remain committed to helping our customers succeed in an ever-changing landscape. We're excited about our plans to enhance the platform, introduce advanced AI-driven features, and expand its automation capabilities to help our customers navigate the digital marketing industry.
Thank you for being part of our journey. Here’s to continued growth and innovation in the year ahead!