"Equeco's automated management of high-quality ads substantially improved our ad strength and CTR, which led to better performance across all our markets without any manual efforts.”
The Google search ads auction is increasingly crowded, so writing relevant and compelling ads is ever more critical.
Vio.com, a hotel travel agency and metasearch with hundreds of thousands of hotels distributed in dozens of countries, leveraged Equeco’s Smart Headlines technology to augment their ad templates with tremendous results.
Equeco Smart Headlines uses proprietary technology to improve ads with highly relevant headlines automatically. On this occasion, 45,000 ads were created in 7 languages across 19 Google Ads accounts.
Examples:
Holiday Inn Lido Beach, Sarasota, an IHG Hotel
Equeco Smart Headlines: ‘Holiday Inn Siesta Key’ and ‘Holiday Inn Lido Beach’, highlighting the brand and nearby famous landmarks.
Marriott's Willow Ridge Lodge
Equeco Smart Headline: ‘Marriott Branson Missouri’- it works well because Branson, Missouri is a better-known location, and more specific than the actual hotel name ‘Willow Ridge’.
Results:
As a result of the optimization, ads managed by Equeco obtained a CTR 37% higher than the original ads.
What’s more, Google Ads’ ad strength improved massively from just 30% of ads with a ranking better than average to over 90% for Equeco ads, 55% of which obtained the highest rank ‘excellent’.
The improved CTR and overall ad quality contributed greatly to Vio.com’s growth.
"Equeco's automated management of high-quality ads substantially improved our ad strength and CTR, which led to better performance across all our markets without any manual efforts.” said Gonzalo Doria, Growth Marketer at Vio.com
