Inserting your business name and logo into your campaigns can help you build brand recognition and improve click-through rates. This ad extension is valuable for all campaign types, but especially beneficial for search campaigns, as it introduces a brand-new visual component.

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Logo requirements:

• The logo should match the advertised business and should be consistent for a given domain name
• Aspect ratio: Square (1x1)
• Image resolution: 1200x1200 (recommended); 128x128 (min)
• File formats: PNG, JPG; Maximum file size: 5120 KB
• Compatibility with both light and dark mode
• Recommended image safe area: Put your important content in the center, 80% of the image.

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The logo should resemble a favicon for optimal display at a small size. This means it should:

• Focus solely on the graphic element. Omit any text, as it will become illegible at a reduced scale.
• Prioritize clarity and simplicity. The icon should be instantly recognizable even when displayed very small.

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Icon with text 🔴

Icon without text ✅

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More information

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