Google Ads display images: format, & best practices - Equeco
Improve your display campaign performance with high-quality images and logos.
Contact UsThese are the requirements for the images and logos necessary to create responsive display ads.
- Provide 5 to 15 images in total.
- The images should be a picture of your product, or focused on illustrating the services you advertise.
- No overlaid logos, text, or buttons as these are added separately in Google Ads.
- If you are advertising software, avoid screenshot mockups.
Google supports 3 image formats, please provide the highest quality available.
Landscape image (1.91:1)
- Recommended size: 1200 x 628
- Min. size: 600 x 314
Square image (1:1)
- Recommended size: 1200 x 1200
- Min. size: 300 x 300
Portrait (9:16)
- Recommended size: 900 x 1600
- Minimum size: 600 x 1067
Note: The maximum file size for any image is 5120 KB.
Provide 2 to 5 high-quality logos cropped and adjusted, with a non-transparent background.
Landscape logo (4:1)
- Recommended size: 1200 x 300
- Min. size: 512 x 128
Square logo (1:1)
- Recommended size: 1200 x 1200
- Min. size: 128 x 128
Note: The maximum file size for any image is 5120 KB.
Source: Google Ads support