"Equeco was instrumental in helping Clau grow Google Ads campaigns at scale, listing a dynamic inventory of tens of thousands of properties across multiple geography layers."
Clau manages a dynamic property inventory of apartments, houses, developments, and lots across Mexico. Daily updates to their catalog required campaigns to align with real-time availability.
Equeco proved the right solution to adapt to evolving inventory and ensure performance across geographic layers.
Clau evolved from owning real estate transactions from start to finish to connecting prospective buyers, renters, and sellers to third-party brokers. They use HubSpot to track leads as they progress through the funnel. After being qualified, leads are delivered to the brokers.
First, we ensured that the main conversions from Google Ads matched Clau’s objective of providing qualified leads to brokers.
Following a four-week phase of learning using a maximize conversion strategy, we included a distinctive target CPA based on strategic geographic areas. Equeco’s ability to sync bidding and campaign structure to Clau’s inventory made this possible.
Clau leverages the Equeco Feed to synchronize its real estate property catalog with Google Search and Pmax for real estate campaigns.
Ads are segmented by cities, boroughs (Alcaldías), and neighborhoods (Colonias), ensuring high relevance to users' queries and granularity in budget management and bidding.
The inventory updates daily via the API link between Equeco and Clau.com, guaranteeing that ads showcase current property availability and maintain high conversion rates throughout the account.
The dynamic information includes the following:
1. The name of the searched area.
2. The type of advertised property, such as apartments, houses, developments, or lots.
3. The count of available properties.
4. The lowest price available for the requested property type in the area.
This data is extracted from the Equeco Feed and integrated into the ad copies using Equeco Smart Ads. As a result, ad quality improves, leading to a higher quality score, an increased CTR of 70%, a conversion rate boost of 60%, and ultimately more conversions.
Clau effectively shifted to a lead-generation model, providing real estate brokers with qualified leads.
Equeco assisted in smoothly updating the Google Ads conversion goals, building conversion data history, and achieving the target CPA within a month.
Clau also rebranded from Flat.mx and changed domains - without further disrupting the Google Ads campaign, ensuring constant traffic and lead generation.
Fueling Clau’s growth through its evolution is a model of how Equeco helps evolve start-ups to attract users at scale in a changing environment.
“Equeco was instrumental in helping Clau grow Google Ads campaigns at scale, listing a dynamic inventory of tens of thousands of properties across multiple geography layers,” says Ajay Kumar, Marketing Director at Clau.com
Through constant collaboration, Clau and Equeco have been the foundations for sustainable lead generation growth.
