Equeco Account Management scores 9.4/10, plus AI Max insight
In this newsletter, we share the results of our recent customer survey, some early learnings from AI Max, and the upcoming events where you can meet the Equeco
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In this newsletter, we share the results of our recent customer survey, some early learnings from AI Max, and the upcoming events where you can meet the Equeco
Request a free auditWe recently asked our customers for feedback on Equeco, both on the business results we deliver and on the support provided by our team. And the results were very positive:
Customers highlighted better ROAS, additional conversions and revenue, improved campaign quality, and time savings as the main benefits of working with Equeco. Technology and automation remain at the core of Equeco, but these results remind us that strong Account Management and close customer relationships are equally important. Thank you to everyone who participated in the survey, and, of course, congratulations to the Equeco Account Management team!
Our CSM Alice recently looked into how Google’s AI Max works together with Search and PMax on an active travel account.
The early results show incremental reach and new search queries, but also highlight the need for close monitoring as the product continues to evolve.
Read the full analysis: AI Max, Search and PMax: Early Observations from a Live Account
September will also be a busy month for the Equeco team, with several AI and travel events coming up:
If you are attending any of these events, please get in touch.
We would be very happy to meet customers and partners, discuss what is happening in Search, AI and travel marketing, or simply catch up over a coffee.
See you in London, Barcelona or Dublin!